about the coach

Ethan started questioning basketball training long before he ever thought about becoming a trainer. Growing up, he noticed that most drills were run out of habit, repeated session after session with little explanation and even less purpose. That skepticism planted a seed.

After high school ball, he transitioned into development and was mentored under NBA trainer Shea Frazee, where he gained hands-on experience working with athletes across every level of the game, from middle schoolers all the way to overseas professionals and NBA players.

Those experiences combined with months of deep research confirmed what he had suspected for years: that most players aren't held back by effort, they're held back by the quality of their training. That realization became the foundation of his approach.

Today, he runs sessions for the Glen A. Wilson High School varsity program and coaches a local youth team through a local non-profit, investing in players at both ends of the developmental spectrum. His training is built around evidence-based methodology, every drill designed with a purpose, every session grounded in real results.